Gib acht auf dich

I contributed as the Art Director and Illustrator for the award-winning campaign #gibachtaufdich, developed by Super an der Spree for the Kooperationsgemeinschaft Mammographie. The initiative aimed to raise awareness about breast cancer screening by engaging directly with the community, collaborating closely with influencers, integrating their personal stories and images into the campaign through illustrations and a cohesive visual identity. This approach not only fostered authenticity but also enhanced the campaign's reach and impact. Our efforts were recognized in 2019 when #gibachtaufdich received the Deutscher Preis für Onlinekommunikation 2018.